This picture (top left and right) can be found online with the added claim that it dates back to 1936 and shows a Nazi themed advertisement for Coca Cola.
It does not.
Although Coca Cola was available in Germany during the 1930s and its ads can be found in magazines and booklets alongside Nazi propaganda, this picture is a modern fabrication made in 2004.
It is clearly to see that there is something dodgy about it.
The slogan doesn’t start with a capital letter and it replaces Fuhrer with ‘a drink’.
One people, one empire one leader, becomes one people, one empire one drink.
This would be rather insulting to Hitler.
Insulting Hitler is always a good thing, but not smart when you’re trying to sell something in Nazi Germany.
The Next line; “Coke ist es”, is clearly a translation of the slogan “Coke is it”, which as not used till 1980.
In 1936 the Coca Cola slogan would have been “Ice-cold sunshine.” but in Germany Coca Cola used “Stets Eiskalt” (Always ice cold).
On top of that the whole look is just wrong.
Coca Cola did not use the registered trademark logo behind its name in advertising back then and using the Nazi eagle as a background image while also tilting it is just not something one would have done back then.
So where does this image come from?
On the 24th of May 2004 an art show called “Coca-Cola’s nazi Adverts” opened in London, it was curated by comedian Mark Thomas and artist Tracey Sanders-Wood.
The goal of the exhibit was to confront people with the truth behind Coca Cola advertising in Nazi Germany but they also invited members of the public to contribute to the exhibition.
Work could be submitted via a website.
You can read about it here;
I traced the original photo to Scott van Looy who uploaded it to his gallery you can find here;
I got in touch and he checked with the exhibit organizer, just to be sure.
And indeed, it was defenitely a fake ad.
Unfortunately it is not (yet) known who send in the photoshop creation.
Here are some real 1930s & 1940s Coca cola ads in Nazi Germany;
Thanks to Mr. van Looy for helping out.
Picture found online, used for (re-)educational purposes only.
I do not own the copyrights to this picture, I only share it here for educational purposes to try and make sure the real story behind it becomes known and people will stop spreading false information.
If the copyright owner objects to the sharing here, kindly contact me and I shall remove it right away.